What is inside
A one-page PDF. Mark each check Pass or Fail, then add up your score.
- Headline matches the ad
- Clear offer above the fold
- Tappable phone number at the top
- One main action
- Short form
- Fast on mobile
- Built for mobile
- No main menu
- Reviews shown
- Trust badges
- Real photos
- Service area and hours listed
- Clear button text
- Tracking works
- Thank-you step
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Download the checklist (PDF)